Throwback Thursday: A Look At Reyn Spooner’s History


Imagine yourself peeking through the windows of the original Reyn’s Men’s Wear store, located on the small island of Catalina. You wouldn’t see the bright prints and aloha apparel like you would normally see in the Reyn Spooner stores of today. You would see traditional men’s sport’s wear. It wasn’t until the next decade that Reyn McCullough, founder of Reyn Spooner, decided to introduce aloha shirts to his high-end menswear shop at the Ala Moana Shopping Center.

Original Reyn's Men's Sports wear in 1949 on the island of Catalina.

Original Reyn’s Men’s Sports wear in 1949 on the island of Catalina.

At the time, the only Hawaiian shirts available were poorly fitting garments made with kitschy Hawaiian prints. Reyn initially avoided the Aloha shirt, and felt that the bright prints clashed with his idea of refined menswear. Reyn’s style was menswear preppy, Ivy League, which is where the button-down Aloha shirt came into play. With this influence, Reyn transitioned these characteristics toward a classier, more sporty Aloha shirt. McCullough’s vision was simple: find and offer unique, quality Aloha apparel and swimwear, that his local customer could wear both professionally and casually. So he left behind his successful menswear shop on Catalina Island and headed to Honolulu.

Reyn McCollough

In 1956, Ruth Spooner opened Spooner’s of Waikiki and quickly built a reputation in Hawaii for manufacturing unique, quality surf trunks. Waikiki Beach, under the palms, celebrities and top surfers patronized Spooner’s Waikiki stand. With just one sewing machine the custom swimwear became known for its unique quality construction.

In 1962, Reyn McCullough teamed up with Ruth Spooner to ensure consistent quality and decided to merge the two company names to create Reyn Spooner in Honolulu. He then set up four sewing machines in the basement of their Ala Moana store to create quality Aloha apparel. Reyn began to work on something that reflected the island heritage through stylish prints, but also benefited the young gentlemen who worked in the islands and shopped at his store. This earned the company the title “Brooks Brothers of the Pacific”.

Reyn's Store front

In 1964, Spooner Kloth™ was born. This cloth combines the cool comfort of combed cotton with the wrinkle free properties of spun polyester. Spooner Kloth™ is guaranteed to give years of wash and wear durability. Because of fine garment details such as Reyn’s signature pullover-style, the match pocket technique and the reverse print, Reyn Spooner’s products were thought to have true characteristics of quality. Reyn’s signature reverse print soon became the other key ingredient to his island-inspired sportswear shirt. Men could wear these shirts under a blazer for a fine-dining resort destination or stand alone for daily wear.

Reyn inside Reyn's Men's Wear

With continued success, Reyn Spooner began to grow and then decided to go international in 1974. The company started shipping Aloha apparel to Japan, Australia, Canada and other international locations.

In 1984, Reyn Spooner collaborated with Van Dorn Shoes. Original Reyn Spooner prints are used for the company’s famous Van footwear.

In 1996, Reyn spooner teamed up with “lifestyle-artist” Eddy Y. to create specialty designed shirts featuring original Eddy Y. artwork. The first Reyn Spooner shirt designed by Eddy Y. is LeMans.

Reyn McCollough & Friends

Today, Reyn Spooner continues to develop new fabrications, models, and designs including the company’s newest innovation, the Modern Collection. This new apparel line combines traditional tailoring and a 1960’s preppy vibe with rich graphic archive prints. This collection was designed to appeal to a new generation of customers. The result is a re-engineered, re-scaled and re-colored collection, new and unique to a younger and more modern man. “We’re proud and honored to play such an influential role in the longstanding popularity and fame of the Aloha shirt,” said Reyn Spooner CEO Kirk Hubbard III. “The fact that Reyn Spooner Aloha shirts have been worn by everyone from local businessmen and entertainers to U.S. presidents and film starts is a testament to Reyn McCullough’s vision to create unique, well-tailored clothing that could be worn by men of all ages and lifestyles.”

Ala Moana Store Front Today
In recent years, Reyn Spooner has also collaborated with noted fashion brands such as Urban Outfitters, Stussy, Transpac and Opening Ceremony to create exclusive apparel.  Reyn Spooner has been adopted as a surf staple in California, claimed as classic American sportswear in Japan, and worn by huge celebrities like George Clooney in the movie “The Decendents”. Reyn Spooner’s source of inspiration will always be the Hawaiian heritage and fine tailor made garment detailing will always be our tradition. ALOHA!

Happy May Day!



May Day in Hawaii is also Lei Day.  The first Lei Day was held on May 1, 1928.  On this spring celebration day, festivals are held with hula, music, lei making demonstrations and exhibits.  A lei represents the spirit of Aloha with its colorful flowers, hand craftsmanship and fragrance.  It always brings a smile and joy to the giver and wearer.  Happy May Day!

New Release – Laua’e 

The Laua’e “fern” is one of the most beautiful and well known ferns throughout the Hawaiian islands.  It is also one of the few indigenous to these islands.  Hawaiians use it for scenting their kapa cloth or weaving with Hala (or pandanus) for lei making.  Designed by Eddy Y.

In 3 base colors – crimson (shown above), navy and denim.  Pullover or button down styles.  In Spooner Kloth that’s wrinkle free and softens with each wash.  A great addition to your May Day collection.





Summer Commemorative 2015 is here! Just in time for Father’s Day and 4th of July.



Summer Commemorative 2015 

Always in time for Father’s Day, our summer commemorative Aloha shirt has been a tradition since the 90’s. It’s one of our many small release series that is collected by enthusiasts around the world.  So hurry! When they are gone, they are gone!  This year, we bring you a block print design by artist Dietrich Varez that brings island and patriotic themes seemlessly together. 

In 3 base colors – white (shown above), black and navy.  Your choice of pullover or button front “Spooner Kloth” that’s wrinkle free and softens with each wash. Why not add to your collection or start a new tradition!


Want something even more casual?  

Grab a commemorative t-shirt in patriotic red, white or blue! Same block print motif: ukelele, hula, paddling, and fishing.  Framed by the American flag and the Hawaii state flag.


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Limited edition Transpac apparel


Sail in Aloha Style at Transpac 2015

As an official sponsor of Transpac, Reyn Spooner is proud to announce the release of our Transpac 2015 Collection of limited edition aloha shirts, t-shirts, shorts and outerwear. The collection celebrates the spirit of sailing and this legendary race. Our special commemorative aloha shirt graphically depicts the entire Transpac voyage from start to finish. Each piece features the embroidered or printed Transpac logo.

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Pepe‘e (Young fern leaves)

Relax in this easy fit, very tropical shirt. Made in our luxurious “Beach” blend fabric.

Shipping is on us, If you order online from April 6th-8th.

“Get Your Green”



Our friends @Strolling Wild sent us some green socks to complete our St. Patrick’s Day Outfits! Join the fun and “Get Your Green” pair at @Strolling Wild take 20% off your purchase by using our code: REYN at checkout.

St. Patrick’s Day Green that you’ll still wear after 3/17



Get a little luck of the Irish, try one of our fabulously green Reyn Spooner designs. Whether you are celebrating with a few friends or joining a parade, we have over 15 stylish ways to help you do it right. Of course, you’ll continue the fun and looking good in one of these long after the St. Patrick’s passes. Online Only! Use this code: lucky20 to get 20% off our regular priced “Get Your Green” shirts.

Free 2nd Day Air Shipping for Valentines



This Valentine, say ‘no’ to ugly neckties, stuffy work shirts, cologne samplers and other grooming products.  Give him the gift of “ALOHA”, which incidentally also means love and affection. To sweeten the occasion, we present you with our “Aloha” by extending FREE 2nd Day Air shipping to all orders placed by 2/14/15. *shipping within the U.S only

Weekend Surfer


This shirt tells a story of weekend fun with a vintage car and surf scene. Peached fabric has a luxurious soft drape. “Beach” blend 65% polyester/35% cotton. Reverse Print. Also available in a slate and natural color. IMG_0396

Indigo Collection: Nobara Shirt


Go Wild. Stay Classy. This style walks the line between the two with a robust floral print done up right with classic tailoring. Discharge printed and reversed to reveal a clean white and blue palette. Tailored button-front with chest pocket, tab loop on back, and button-down collar. 100% cotton. Made In Hawaii.


More of the Indigo Collection coming soon…Modern Shirt Stack 3

Indigo collection, Cruise Spring 2015


Bunched Shirts on Plywood

Hawaii, known for its vibrant tropical flowers, lush greenery and white sand beaches, but there’s a hue that is inescapable; the blues. From crisp sky blues yo deep ocean indigos, paradise is all about the blues.

For Cruise-Spring 2015, we created the Reyn Spooner Modern Collection using Japanese indigo fabrics, imported from Japan and hand-crafted with aloha right here in Hawaii.

Leave winter behind you, embrace the aloha spirit, and surround yourself with Reyn Spooner’s paradise blues.

Reyn Spooner “Pikake”


When you step off a plane in Hawaii it hits you. You are in paradise. And the sweet smells that waft your way confirm it. Alfred Shaheen has interpreted this fragrant pikake jasmine flower in this old world floral aloha shirt.